The De Luxe, according to the advertisements, featured a ‘carved spruce top, flamed curly maple back, violin construction on all parts, big f-holes, borders -binding- in black and white and a sweet and resonant tone. The entire Epiphone operation was relocated to Kalamazoo, Michigan. Right: Epiphone label as used on Gibson-made guitars from 1958 to 1969; this one is 1960. The creation of an office in Seoul proved to be a major turning point for the new Epiphone, as engineers and luthiers collaborated to remake the company. Business was doing well and the Stathopoulo brothers, with Orphie now as vice president, moved the company to 235-237 West 47th Street. In addition, associated with one of the best artists of all time, which highlighted the resurgence of the company itself as a music legend. The two companies merged in July of that year, resulting in Norlin Corporation. Epi, as Epaminondas, Stathopoulo’s eldest son, was known, adapted easily to American life. On March 25, 1909, Anastasios filed his first and only patent for an Italian-style mandolin. The serial number indicates it could have been made 1966-67 or 1969. Beatles bassist extraordinaire Paul McCartney chose an Epiphone Casino as his first American-made guitar and was quickly followed by John Lennon and George Harrison. The Masterbilt Excellente debuted in 1963 and with only 139 made between 1963 and 1969, is perhaps modern Epiphone's most rare guitar. Once in America, Anastasios continued his trade in musical instruments. One problem was a lack of endorsement from famous artists, the other was a lack of size. During those years, Epiphone introduced several instruments: The Monticello and Presentation acoustic guitars; a series of electric guitars with a scroll body; a new range of flat tops and the Nova series of acoustics along with the Genesis solid body line. Epi became chairman and CEO and announced his focus on banjos: “the new business policy and all interest will be devoted to the production of banjos, tenor banjos, banjo mandolins, banjo guitars and banjo ukuleles under the name registration commercial for ‘Epiphone’ ». Epi continued to distinguish his company with model names that musicians could easily remember and be proud to own. Normal wear for an almost 50 year old guitar, and still sounds amazing. The brand was perceived as inferior to Gibson by the new management of the company; and so it was treated, although it could not sell instruments cheap enough to compete with inferior foreign imitations. Along with the replaced pots, the guitar has a few issues: The strap button behind the body at the neck joint was moved to the upper bout. In 1931, the Epiphone Banjo Company announced the introduction of the Masterbilt line of guitars with a carved-archtop- top and two f-holes. Tastes were changing and Epiphone products seemed traditional and somewhat dated. 1969 Gibson J-50 Acoustic Guitar with square shoulder. During those years, Epiphone introduced several instruments: The Monticello and Presentation acoustic guitars; a series of electric guitars with a scroll body; a new range of flat tops and the Nova series of acoustics along with the Genesis solid body line. Epi’s unique design features include individually adjustable pole pieces on the Master Pickup. Epiphone was at its peak in the middle of the decade, with great recognition from the most famous artists. Today Epiphone is based in Nashville, very close to Gibson’s. Canada, CAD In 2000, Epiphone introduced the Elitist range, made in Japan, and strengthened its position in the acoustic market with the acquisition of longtime Gibson luthier Mike Voltz. This neck was salvaged from a ruined Epiphone Ft-160 body. Includes original Gibson hard case. Over the next several years, Epiphone would sell 3,798 instruments in 1961 and in 1965 it would represent 20% of the total instruments shipped from Kalamazoo. Your purchases help youth music programs get the gear they need to make music. Also, the Montana plant built 250 Excellente, Texan and Frontier guitars. Being a scholar and enthusiast of his father’s work, in order to position himself in the market, he replaced his father’s name on the labels: “A. Thus, Epiphone is a brand with much more history than the ordinary guitarist knows. Epiphone is synonymous with tradition, craftsmanship, quality and innovation in musical instruments, not just guitars, but mandolins, basses and other musical instruments as well. Thus, at the end of the 1960s, these cheap copies gained more than 40% of the market share of Epiphone, Gibson and other American companies, some even ended up melting. Thus, they decided to market the Epiphone brand to work with those important commercial channels to which Gibson could not sell. It has a headstock crack repair, over-spray on the neck, body has been refinished, bridge (and possibly the tailpiece) replaced, replacement knobs, and a Gibson gold logo decal is where the Epiphone decal should be on the headstock. It was not difficult to see the influence of the L-5 on the new line. The Epiphone Masterbilt line included the De Luxe ($ 275), the Broadway ($ 175) and the Triumph ($ 125). Juszkiewicz and Berryman regarded Epiphone as a sleeping giant. Use this site for a pricing guide and source of information on all guitars. The message was clear: “Epiphone is still a great instrument company.”. Today, Epiphone offers a wide range of guitars. In addition, the company opened a new showroom at 142 West 14th Street in a seven-story beaux-arts building near Little Italy. Voltz contributed to the re-development of Epiphone with the reintroduction of the Masterbilt range along with the 2005 reissue of the Epiphone Paul McCartney 1964 USA Texan.